Lesson plan and colouring - in competition

The World Oral Health Day campaign in New Zealand focused on teaching children about teeth and its importance. it was a reinvent of the traditional colouring- in competition with a modern twist.  The activity entailed a colouring in picture of a child and an endangered bat (with teeth) that's native to New Zealand. The is colouring- in activity was supplemented with a basic oral health themed " fill in the blanks" quiz. There was also a lesson plan designed for teachers to use in their classrooms as a learning resource.  To make the activities more appealing prizes were up for grabs. 

First prize:  

• A year subscription to Kiwi Conservation Club for the winner’s school  
• An oral health prize pack for the winner’s class with toothbrushes and paste  
• A $100 Whitcoulls (local bookstore) voucher for the winner of first prize  

Two second place prizes: 

•  An oral health prize pack for the winner’s class with toothbrushes and paste  
• A $50 Whitcoulls (local bookstore) voucher for the winner of 2nd prizes 

1147 primary schools were contacted (via email) to promote this campaign. Social media such as Facebook and LinkedIn was also used to promote the campaign as well as the E newsletter (sent to over 3000 registered dentists) across the country. We received  a total of  218 entries