SII FIERO DELLA TUA BOCCA

Social media campaign

The state of emergency in Italy, caused by the Covid pandemic, ends on March 31st. Unfortunately, again this year we were unable to take live oral hygiene classes in schools, nursing homes and host communities, as we had planned. However, we have distributed the communication material online to many educational institutions. We have planned a one-month social campaign: from February 20th to March 20th. We have adapted most of the communication materials into Italian, produced videos of ANDI members who informed citizens about the best oral hygiene practices, asked all the ANDI Board of Directors and that of FONDAZIONE ANDI to get involved with frames and health messages . All ANDI members can access the ANDI Foundation page where they can download both materials and produce their own message.

Activity description

TARGET A

Target size 9.500.000 -11.500.000

Gender: male/female

AGE: 40/65+

Area: Italy

Match criteria

Interests: Health care, Wellness, Oral Igyene, DentalPublic Health

 

TARGET B

Target size:4.200.000 -5.000.000

Gender: male/female

Age: 20/39

Area: Italy

Match criteria:

Interests: Health care, Wellness, DentalPublic Health, Oral Igyene, Health care provider o Oral-B

 

TARGET C

Target size: 430.000 persone

Lookalike-fanbase FONDAZIONE ANDI ONLUS