Award winners

Year 2021

Most educational activity

Macedonian Dental Society

Most Educational Activity

The organization ran 10 activities, in which more than 350 participants took part.

They visited clinics for Paediatric and Preventive Dentistry in Skopje, and preventive dental teams and private dental practices, as well as day care centres across the country.

Educational programmes were organized in compliance with the recommended Covid-19 measures.

They also organized an exhibition of children's handicrafts, drawings and poetry for oral health and gifts for all the participants of the Competition entitled Be Proud of Your Mouth, with the non-profit organization MladiHub. The oral health workshop at the Primary School Kiro Gligorov in Skopje took place through an online platform.

Best media campaign

Colegio de Cirujanos Dentistas de Costa Rica

Best Media Campaign (FDI Members) photo

The organization worked with six “influencers”, which included an olympic athlete, chef, magician, two journalists and a TV presenter, to record videos about oral health to reach the general public. This made a significant impact among thousands of Costa Ricans who follow them on their social networks. In addition, a major media tour was carried out to promote WOHD.

Best campaign by a dental practice or clinic

Aga Khan University Hospital Karachi

 Best campaign by a dental practice or clinic

They organized 11 activities across a range of channels, including educational lectures, poster presentations, TV and radio interviews, live social media events and stories and email marketing campaigns. In total they reached over 170,000 people.

Best branded photo

Maratha Mandal's Nathajirao. G. Halgekar Institute of Dental Sciences and Research Centre

Best Branded Photo

They organized school visits to raise awareness about oral health and demonstrate the proper toothbrushing technique. The winning photo was taken at Maratha Mandal's Central High School, Belagavi, Karnataka, India. The children used the WOHD campaign frames to show that they were proud of their mouths. Toothie, FDI’s oral health mascot for children, featured on posters and fact sheets that hung in the background.


Most original activity

Associação Nacional de Estudantes de Medicina Dentária, Portugal


They recorded a viral video to inform people about the importance of maintaining regular and adequate oral hygiene habits and going to the dentist regularly for a healthy smile, in particular during the COVID-19 pandemic. The video included tips, so people could be proud of their mouth!

In addition, ANEMD used mouth props in front of their masks during educational activities at “FAP no Bairro", which is a social project of the Academic Federation of Porto, which aims to promote student volunteering and social intervention in the community.

Best social media campaign

Sudanese Association of Dental


The association made a huge impact on Facebook and Instagram, where they shared photos of their WOHD activities. They created a campaign frame to brand more than 30 photos and shared them broadly through their social networks. They also cut out giant frames, printed kids’ coloring templates, and organized educational activities at Excellence primary schools, in Khartoum, Sudan.