The Hellenic Dental Association’s (EOO) World Oral Health Day initiatives were featured in various online, print, radio and TV media, despite the fact that many of the planned activities had to be cancelled, postponed, or rescheduled due to the COVID-19 pandemic.
From traditional media...
EOO’s President Mr. Athanasios Devliotis was interviewed and featured in the dental magazine “ΟΔΟΝΤΙΑΤΡΙΚΟ ΒΗΜΑ.”
A press conference took place in Aegli, Zappeion Mansion, Athens, on March 12, 2020. It was live streamed and a limited number of journalists could attend it in person due to the COVID-19 safety measures.
A model press release was available on EOO’s website. An estimated five press releases were distributed by regional dental societies to reach out to local media.
...to creative media
In addition, EOO adapted the WOHD20 global campaign video in Greek and placed the WOHD poster on the platform “infokids.gr.”
Last but not least, EOO projected the WOHD logo (3D projection mapping) on the Hellenic Parliament building. A good sign for better inclusion of oral health into national health policies? We hope so.