Generation Smile is the oral health movement for all.
Uniting people of every age, background and culture around one belief: good oral health is essential to health and well-being – for everyone, everywhere.
Tools to help you celebrate
Get involved and show your support for World Oral Health Day! Whether you’re planning an event or simply spreading the word with family and friends, every action makes a difference. We’ll keep adding new resources right up until 20 March, so check back often. And the best part? Everything is free to use and share.
Campaign theme: 2027-2029
Our next 3-year campaign starts now!
Welcome to Generation Smile. We are the everyone generation, united by the belief that every smile matters, at every age.
Over the next three years, World Oral Health Day will inspire people to adopt healthier habits, encourage others to care for their oral health, and celebrate the difference healthy mouths make to our confidence, comfort, connection and overall well-being.
Because healthy mouths change lives. Together, we're ready to create change. Everyone, everywhere is invited to join us.
What is World Oral Health Day?
On the 20 March every year, we ask the world to unite to help reduce the burden of oral diseases, which affect individuals, health systems and economies everywhere.
Its purpose: to empower people with the knowledge, tools and confidence to secure good oral health.
